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DIAMONDS AND WHAT YOU SHOULD KNOW

The price of a diamond is determined by one factor alone – rarity. In turn, the rarity of a diamond
is determined by 4 factors, referred to as the 4 C’s. They are, in order of importance: Cut, Color, Clarity and Carat Weight.
Since both color and cut are visible to the naked eye, they are the first two criteria on most grading charts.

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American Gem Society